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The boom of the craft beer trend has left big-name beer giants, who have already found themselves contending with saturation in the recent years, in a bit of a quandary. But there’s a new burgeoning market to cater to: health conscious drinkers and alcohol abstainers. With

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CHATTY GIRIJA The Beer Versatilist There was a time in life when I quit advertising to pursue my higher interest in beer, beyond indulging in the holy hops. What struck me the most was the emphasis and seriousness of alcohol companies towards propagating responsible drinking, betterment of

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