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New Delhi, 9th February 2021: Bira 91, one of the fastest-growing beer brands in the world, with its portfolio of flavourful beers is instilling a beer first culture within the organisation. The sales and marketing team at Bira 91 enrolled to participate in the Cicerone

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Bira 91 is looking to expand beyond its core beer business. The company is all set to foray into the non-alcoholic beverages segment with carbonated drinks, juices, energy and sports drinks and sparkling water. Bira 91’s board has passed a special resolution to alter the main

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Oh, IPAs! You either love that bitter, hop hit - or it turns you off completely. Love them or hate them - one can’t deny that while the IPA has become

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Ankur Jain & Shobhan Roy All India Brewers’ Association Working Paper, April 2020 Executive Summary Beer and alcohol taxes generate nearly 30% of the overall revenue of several states. In an environment where GST collections continue to weaken and are expected to drop further, this contribution of alcohol taxes

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A little over a month ago, the city of Bangalore joined Bira 91 in its 5th-anniversary celebrations by celebrating the launch of its first-ever Limited Release Taproom in Koramangala. The news spread like wildfire, attracting several beer lovers and Bira 91 fans to the 3,500

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