[caption id="attachment_15989" align="alignleft" width="400"] Hari SinghFounder, Briggs Brewery[/caption]
There is one fundamental difference between the alcohol consumption behaviour of Indians and that of the rest of the world. India drinks alcohol to get high, really high. The rest of the world? Not so much.
This doesn’t go
[caption id="attachment_15840" align="alignleft" width="445"] Kartikeya SharmaPresident - South Asia, AB InBev[/caption]
India is the largest consumer of whiskey in the world and the alcohol sector offers a lucrative revenue stream for the government. Yet, the industry in general, and beer in particular, is at the receiving
[caption id="attachment_15889" align="alignleft" width="348"] Ish Chopra Head of Business Development and CommercialsAmara Breweries Pvt. Ltd.[/caption]
While the rest of the world has been busy romancing beer, India remained besotted with whiskey. We Indians love our alcohol, especially if it’s strong – super strong.
Beer on the other