For a brand that took birth about a hundred and thirty seven years ago, Weyermann malts have constantly moved with the industry’s changes and innovations, leveraging the developments for their own growth globally.
It’s interesting to know that at its inception, Weyermann Malts, set up
In a world full of self-propaganda experts, Matthew is an extremely soft spoken, versatile and passionate person, very reluctant to talk about himself. His foci in life are clear, Good Beer, Great Beer and Home! In that order.
It is rather a surprise to know
PURE BAVARIAN GERMAN STYLE BREWING
BHAGAT SINGH TOMAR
I started work with the distillery division of Oswal Fertilizers and Chemicals in Shahjahanpur, UP, as a process chemist. But my experience as a brewer really started in 1997 when I joined Mount Shivalik Breweries. They made Thunderbolt and
The evolutionary map of beer marketing in India has a very interesting story, with some clear milestones.
Traditionally the marketing of beer brands in India has been very simplistic. Till about 25 years ago, there was Kingfisher, Royal Challenge, Sandpiper, Golden Eagle which were mild
The journey of Vapour is an inspired one!
When an engineer, a BE in Chemical Engineering, with a Post Graduation in Plastics Technology decides to follow his heart and launch a career in the food industry, it is not something that happens every day. The
Beer enthusiasts say craft beer is a style statement. And a subjective one at that! Most people, who have a deep passion for beer will appreciate craft much more than regular beers. Those with even more passion set up a brewery!
At least Navin Mittal
One of the earliest brands to set up a micro brewery in Bangalore, in Karnataka, The Biere Club’s founder duo Arvind Raju and sister Meenakshi Raju have an interesting tale of struggle, hard work and success to share with newcomers in the industry.
Bangalore, with its
Deolali, a small hilly town in Maharashtra, is a peaceful place, known for its temples and an old world charm. Growing up there must be special, because that is the reason SuketuTalekar, co-founder, BrewCrafts Microbrewing in Pune named his first brewpub after the town -the
India, with its 1.30 billion population, has a focused consumer segment of 350 million with disposable income. It’s a largely young country, with 55% of the population under 35 years of age, popularly called the “millennials key segment”. As a result of these