Before there was civilization, there was beer.
The oldest recorded recipe in the world is that of beer and also happens to be a song of praise to Goddess Ninkasi, the Sumerian goddess of beer and fertility. It was written in 1800 B.C. And the Pyramids
[caption id="attachment_16146" align="alignleft" width="300"] Shantanu UpadhyayCo-founder, Kati Patang[/caption]
Beer is often described by many as Stockholm Syndrome. You dislike it in the beginning and then gradually start to like it so much you don’t want to drink anything else.
Worldwide, beer has become a crowd favourite. And
[caption id="attachment_16116" align="alignleft" width="345"] Deepak MalhotraSenior VP of Sales, Bira 91[/caption]
We often talk about the culinary and cultural contributions of beer. What we often forget is that beer plays an enormous role in our economy.
In 2020, the Indian beer industry has been responsible for generating
[caption id="attachment_16013" align="alignleft" width="543"] Mr. Abhinav JindalCEO and Founder of Kimaya Himalayan Beverages LLP[/caption]
Worldwide, beer is hailed as one of the most socially acceptable and culturally cherished alcoholic beverages. Made from a mix of all-natural ingredients like malt, hops and yeast, beer is about 90-95 percent
[caption id="attachment_15927" align="alignleft" width="400"] Rahul SinghFounder and CEO, Beer Café[/caption]
If beer is the world's most widely consumed alcoholic drink, and is the third-most-popular drink overall, after water and tea – why has India been so late to see this even after all these years?
[caption id="attachment_15989" align="alignleft" width="400"] Hari SinghFounder, Briggs Brewery[/caption]
There is one fundamental difference between the alcohol consumption behaviour of Indians and that of the rest of the world. India drinks alcohol to get high, really high. The rest of the world? Not so much.
This doesn’t go
[caption id="attachment_15957" align="alignleft" width="360"] Anuj KushwahCo-founder & Managing Director,Witlinger beer[/caption]
The State government’s primary function is enforcing public safety laws, one of which involves completely prohibiting liquor altogether. For this reason, liquor bans offer ministers considerable political power. Many states like Haryana and Andhra Pradesh have
[caption id="attachment_15840" align="alignleft" width="445"] Kartikeya SharmaPresident - South Asia, AB InBev[/caption]
India is the largest consumer of whiskey in the world and the alcohol sector offers a lucrative revenue stream for the government. Yet, the industry in general, and beer in particular, is at the receiving
[caption id="attachment_15910" align="alignleft" width="500"] J.K. AroraFounder, SOM Group[/caption]
Deaths caused by illicit alcohol poisoning is a shocking and regular occurrence all over the world. But in India, where unrecorded alcohol can account for as much as 45 percent of the total alcohol consumed, the situation is
[caption id="attachment_15889" align="alignleft" width="348"] Ish Chopra Head of Business Development and CommercialsAmara Breweries Pvt. Ltd.[/caption]
While the rest of the world has been busy romancing beer, India remained besotted with whiskey. We Indians love our alcohol, especially if it’s strong – super strong.
Beer on the other